I found this quite enlightening, if not too surprising...
UTalkMarketing - Consumers ignoring email marketing messages
While I understand the difference between Junk and targeted mail, i feel that both are generally unwanted. Through the post, junk mail gets binned immediately while targeted mail in 99% of cases follows suit. However with the post at least you feel someone has made an effort to acquire your address, even if you wish they hadn't bothered. With emails, and the proliferation of scams, spam and junk mail reaching epidemic proportions at one time, I always felt that mail that was potentially useful would just get lost in the sea of unwanted emails that just get binned immediately. It looks like this is seemingly the case.
UTalkMarketing - Consumers ignoring email marketing messages
While I understand the difference between Junk and targeted mail, i feel that both are generally unwanted. Through the post, junk mail gets binned immediately while targeted mail in 99% of cases follows suit. However with the post at least you feel someone has made an effort to acquire your address, even if you wish they hadn't bothered. With emails, and the proliferation of scams, spam and junk mail reaching epidemic proportions at one time, I always felt that mail that was potentially useful would just get lost in the sea of unwanted emails that just get binned immediately. It looks like this is seemingly the case.
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