I did was there at 8:45am, only thing with 50% off was the clothing.
Most of the stuff was 10-20% off and 10-20% more expensive than everywhere else to start with.
I suspect this is the problem that's caused Woollies demise in the first place, they have been nowhere near competitive enough in recent years, I used to love Woolworths at this time of the year but recently I've noticed the choice has gone down while the prices have crept up.
My heart goes out to those staff who are about to lose their jobs but few of us can afford to let our hearts rule our pockets, I'm afraid it's their senior management, not their customers, who have let them down.