Price comparison websites 'misleading'

This shouldn't be vastly surprising...

Also, it is important to remember that, in using a price comparison site, you are limiting yourself to those companies who have subscribed to it...so the whole market is not available to you.

I tend to use price comparisin websites as a starting point and then investigate options further directly with the companies that seem to be offering the best deal.

Using Travelocity and Expedia like this tends to save me around £15-20 per flight.

So based on that article you need to now compare price comparison sites!!!!!

I would imagine that they would be really enjoyiing the current period with energy price rises.

Find the cheapest deal, then go to Quidco - The web's cashback cooperative and you'l get some cashback if they are signed up with the same people. If you have a website you can set yourself up as an affiliate for many utility companies and get some commission e.g.
TradeDoubler - The European Affiliate Network
Commission Junction - A Global Leader in Affiliate Marketing, Online Advertising and Search Engine Marketing

This is how the price comparison websites make their money...

Have you tried Frugaller? I'm not sure if it covers every cashback site but it's a good place to start to compare cashback deals if you know what retailer you are going to use. eg today I was looking to book a night at a Travelodge, so used it check out which cashback site (I am a member of several ) was offering most cashback for this hotel chain.