BBC Watchdog: Budweiser gets all shook up

Tony

What Consumer Founder
Apr 7, 2008
18,307
3
38
Bolton
If you bought a six pack of Budweiser in the hope of winning tickets to next year's World Cup in South Africa you may a little disappointed. The competition on packs asked about a famous goal from Michael Owen's debut England game from the World Cup in 1998.

The question is what round of the tournament did this match take place?
A. Group Stage
B. Quarter Final
C. Semi Final

The answer of course is none of the above. It was Round 16. So how did Budweiser get it so wrong?


InBev response

"We deeply regret and apologise for any confusion an inadvertent promotional pack printing error might have caused our loyal consumers. We are, however, pleased to have turned this unfortunate error into a win for all of those who tried to enter the competition through this question by automatically entering them into the next round of the draw.

"We again apologise for the mix up and raise a toast to all of our loyal Budweiser fans for being such good sports on this matter. We ask any consumers with questions to contact us on 01582 391166. We wish everyone entering the competition the best of luck."



Budweiser gets all shook up