Spar launches wine labels with local dialects

Tony

What Consumer Founder
Apr 7, 2008
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Bolton
Almost two-thirds of us are apparently baffled by wine speak. To make vino more accessible Spar is using local dialects on its wine labels. The results are as bad as you might expectBewildered by talk of "blackcurrant top notes"? Baffled by "bouquets"? Unsure if "long legs" are a good thing in a...

Spar launches wine labels with local dialects (external link to Guardian Consumer Affairs)