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| It is one of the oldest tricks of the retail trade, but a study has found that the tactic of ending prices with '99p' still fools most shoppers ![]() More...We just can't resist prices ending in 99p (External link to This is Money) |
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| The psychology of this pricing strategy is really quite simple. However, you will have noticed that some supermarkets (such as Sainsburies) have moved away from it and are now selling items in whole £s. I suppose as fewer of us are using cash (I can't remember the last time I paid for groceries in cash!), the pocket-full of coppers is less likely to materialise. Even if it does, put it all in a piggy-bank. For a few years, I put ALL of my change at the end of each day in a large tin and this ended up being more than I needed to buy Christmas presents for my extended family and a few social pre-Christmas beers! |
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| I spent a period of time on the dole {not an experience I ever wish to repeat} and many times small change was a saviour because we'd keep it all then use it to pay for groceries when the money had run out. AHave to say, it's a great way to upset surly shop staff when you try and pay for a loaf of bread, some bacon and baked beans in 1ps and 2ps I still collect up my small change and transfer any amounts less than a pound out of my account into my savings once a week. It soon adds up. |