Following a recent survey conducted by Which? Computing, the consumer experts have warned that consumers should be wary of the advice provided by many household names when buying a new computer.
The majority of the well-known computer dealers scored disappointingly low in a recent customer opinion survey conducted by the consumer magazine. In the survey, PC World scored the lowest among consumers, with only 42% in terms of overall customer satisfaction. Currys and Comet did only slightly better at 45% and office supply giant Staples also rated relatively low with a mere 51% .
Out of all of the computer sellers that were included in the survey, Apple Computer’s retail outlets scored the highest with an impressive score of 88%. In spite of the limited number of Apple Computer shops that are available in the UK, customers praised them highly for the vast amount of quality information that Apple was able to provide to them. Apple’s knowledgeable and readily available sales staff also rated extremely well in the survey.
Another chosen favourite among consumers was John Lewis with a score of 84%. Independent computer shops also fared much better in terms of customer satisfaction than the larger, more popular retailers with a customer score of 73%
The survey conducted by Which? Computing also found that although supermarkets may offer reasonable prices on computers, most of their salespeople are sorely lacking in knowledge about the computers, which resulted in a low customer satisfaction score of 47%.
According to Sarah Kidner, the editor of Which? Computing, it is disappointing that the types of shops that consumers are most likely to turn to for the purchase of a computer performed so poorly in the area of customer service.
A computer is a major purchase that should not be entered into lightly. It is essential to have adequate information about the type of computer that you are purchasing, and the salesperson should be knowledgeable enough to guide you through the process of purchasing a computer by providing you with all of the information that you need to know.
Before paying out a large sum of money to make a major purchase such as a computer, consumers should be sure that the advice they are getting is good advice, and that they have as much information as possible.