In a surprise move Ryanair has improve dthe transparency and clarity of its website and other advertising after reaching a voluntary agreement with the UK’s Office of Fair Trading (OFT). The OFT and the Advertising Standards Authority (ASA) have been discussing the issue with Ryanair since last year
As a result, Ryanair has agreed to:
- Provide clear information about Ryanair’s Price Guarantee and qualify as necessary any statements that Ryanair is guaranteed to offer the lowest prices.
- Give further prominence to links on its website and in email promotions that contain information about optional services and charges such as for checked-in baggage.
- Give further prominence to links on its website and in email promotions that contain information about any terms and conditions applicable to promotional offers such as the days or dates on which offer prices are not available.
- Ryanair has now implemented all the agreed changes.
The OFT Director of Consumer Markets, Mike Haley welcomed Ryanair’s action which he believes will make it easier for consumers to access the information they need when choosing low cost flights.