According to Which?, it is advisable to disregard claims made by manufacturers of high priced anti-wrinkle formulas.  The consensus is that spending a lot of money on an eye cream will probably not make any more difference than a moisturizer that costs only a few pounds.  In fact, some inexpensive moisturisers may even work better than their costly competitors.
Which? recently conducted extensive testing on twelve different anti-wrinkle eye creams on volunteers ranging in age from 35-65.  None of the creams tested made a significant difference, even one that promised to make the face appear to be visibly younger.  None of these anti-wrinkle formulas even came close to reducing or eliminating the appearance of lines and wrinkles on the faces of the subjects.

As a control product researchers selected Simple Kind to Skin Replenishing Rich Moisturiser, which sells for only £3.21.  This product produced better results than StriVectin-SD,  an eye wrinkle formula that sells for £47.

The favorite product among the testers was Nivea Visage Anti-Wrinkle Q10 Plus Eye Cream, priced at £9.99.  The researchers confirmed that it did deliver better results than most of the other products.  However, even the very best products performed only slightly better than the least effective ones.

Products that contain the vitamin A derivatives known as Retinoids have been shown to produce the best evidence of real wrinkle repair.  However, these types of products are not available in stores; they can only be obtained with a prescription from a doctor.

The best treatment for eye wrinkles is prevention; people can protect the area around the eyes by wearing sunglasses that offer UV protection, applying sunscreen and by not smoking.  Using anti-wrinkle formulas after wrinkles have already developed will produce minimal results at best, and none of these creams actually live up to their claims.

According to Jess Ross, editor of Which?, everyone wants to look younger, whether they are Hollywood celebrities or everyday people.  However, spending a fortune on one miracle formula after another will not eliminate wrinkles.  The tests conducted by Which? confirm that anti-wrinkle formulas have only limited success, no matter how much they cost.