In addition to the job cuts, the company are saying that they are going to have to raise prices of their products in order to combat the fall off in consumer spending.
Sony axes 16,000 jobs and shuts down plants - Times Online
It all seems linked to the strength of the Yen against the dollar, but for the life of me I cannot figure out how making something more expensive is going to want a prudent consumer to buy it more. Surely it would have the converse effect of making people who were potentially going to buy it, hold off until prices fall?
Sony axes 16,000 jobs and shuts down plants - Times Online
It all seems linked to the strength of the Yen against the dollar, but for the life of me I cannot figure out how making something more expensive is going to want a prudent consumer to buy it more. Surely it would have the converse effect of making people who were potentially going to buy it, hold off until prices fall?