Hot on the heels of catching out Mr Cadbury this week Mars has decided to do a downsize, this one is a little different as they have related it to portion size and obesity.
YouTube - Mars Bar 11.6% Downsize
This is the first downsize I have seen which had full page ad's running in newspapers touting the companies reasons for the change, I find this action most alarming.
YouTube - Mars Bar 11.6% Downsize
This is the first downsize I have seen which had full page ad's running in newspapers touting the companies reasons for the change, I find this action most alarming.