Asda reignites row over 'farm' brands by relaunching value range

[Tony]

Guardian Consumer Affairs

Retailer’s switch, which follows similar move by Tesco, criticised as misleading for shoppers and insulting to farmersThe supermarket chain Asda has relaunched its value Smart Price food range as Farm Stores, reigniting the row about retailers’ controversial use of “fake farm” brands to sell...

Asda reignites row over 'farm' brands by relaunching value range (external link to Guardian Consumer Affairs)