They have changed the name of this place a few times - used to be Lovin studio, then Makeover studio. It is now called Premier Photoshoot - probably because of all the bad reviews. The address is still 57 Warren Street. There is currently an offer on Groupon : I strongly recommend you to avoid it.
First of all, it starts with the make up and hair. The lady who does it is basically the receptionist. Don't expect it to be a pampering experience, it is as if your friend was doing your make up for you. She is a sweet young lady, but definitely not a professional. The make up she uses is cheap and looks quite dated.
Then after 1 hour wait, your photoshoot experience starts. The studio itself looks cheap. The photographer is ok I guess, not very creative though, always asking you to take the 2-3 same poses. Mine was a Pregnancy photoshoot, and most of my shoots looked the same.
The worst part of the experience is the photos viewing. The sales person was very pushy, intimidating and made it very clear that we wouldn't leave unless we pay for more pictures, each picture being 100 pounds minimum! With the Groupon deal, you only get 2 non air brushed A4 print outs, which is ridiculous. So basically non professional quality pictures. No digital copy, nothing else. The guy makes a 30 minutes speech where he explains that no one has never left without paying more. He told us that Groupon keeps all the 19 pounds that we paid, and that the deal they have with Groupon is just to drive customers into the studio so that they can buy pictures after the shooting. Obviously your "booking fee" is never refunded.
We left paying 100 pounds extra, + 20 pounds booking fee and 19 pounds for the Groupon deal...for 3 pictures in total.
The worst experience ever. I felt so silly when I left, not even happy with what should have been my special day.