Service with a smile: how to keep customers coming back

[Tony]

Guardian Consumer Affairs

Sell your brand story, adopt a can-do attitude and respond to feedback was some of the advice in our live chatLoyal customers are hard won, and easily lost. But there are simple and effective ways to encourage repeat custom. Staff training, loyalty schemes and customer reviews were some points for...

Service with a smile: how to keep customers coming back (external link to Guardian Consumer Affairs)